Investigating Physician Acceptance of Telemedicine Technology: A Survey Study in Hong Kong

Fast-growing interest in telemedicine and increased investment in its enabling technology have made physician technology acceptance a growing concern for development and management of telemedicine. In this study, we used Theory of Planned Behavior to investigate technology acceptance by physicians who practiced in public tertiary hospitals in Hong Kong. Our data supported the investigated theory, whose explanatory power of physicians’ technology acceptance was moderate, however. Overall, physicians showed positive attitudes towards use of telemedicine technology and exhibited moderate intention to use it, particularly for clinical tasks. Furthermore, several implications for development and management of telemedicine can also be drawn from the findings.